Home Selling
Tips
I get many emails
asking for home selling help.
Besides home
staging, there are key points to selling
your real estate. Home staging and other
actions help sellers sell for top dollar.
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Why Doesn't My Real
Estate Sell?
by Jeanette Fisher
It's one of the most frustrating situations that a
homeowner can face. You've decided to move, yet
you can't make that move until your current home
sells. Then, for one of a number of reasons,
buyers just don't seem interested in buying your
home. It happens all the time, and though it's
frustrating, the reasons are generally fairly
straightforward. Here are several of the most
common reasons that homes sit on the market longer
than they should.
First, your asking price may be too high.
This is the most common reason that a home doesn't
attract buyers. Homebuyers are often some of the
most savvy shoppers in the world, because buying a
home is generally the most expensive purchase a
person will ever make. That means they shop hard
and they know what homes are worth in their target
area. If yours is out of line with those prices,
it will sit on the market while others are snapped
up by eager buyers. So check your price regularly
against the competition.
Make it easy for real estate shoppers.
Sometimes the difficulty lies in how hard it is
for potential buyers to view your home. If you or
your listing agent insists on being home each time
it's shown, that means many viewing opportunities
will be missed. If you want your home to sell
quickly, it needs to be seen by as many buyers and
selling agents as possible, so make it convenient
for them to visit if you want a faster sale.
Another common reason a home doesn't sell is
its condition. Homebuyers know what they can
get for their money, and they have an idea how
much it will cost to repair or upgrade a home. So
it your home needs work, you have a couple
choices. You can either make the necessary repairs
or adjust your sales price to reflect what it will
cost to make repairs. Either way, you'll improve
your chances of selling your home more quickly.
However, be aware that many people won't look at
real estate that's advertised as a fixer-upper or
as-is. The vast majority of folks want to be able
to move in and begin enjoying their new home
without having to do any substantial repair or
upgrade. Therefore, it's generally more desirable
to make the repairs before you list your home.
That way, you can use the upgrades as a selling
point to encourage a faster sale.
Finally, you may need to come up with some
creative marketing techniques to help sell your
home. Believe it or not, the most effective means
of selling is still the good old tried-and-true
method of putting a sign in the yard. However, you
can increase your chances of interesting potential
buyers by attaching a plastic bin to your sign
that offers flyers buyers can take home and study,
offering details about your home's price,
amenities, terms, schools, and anything else a
homebuyer would like to know.
Creative Marketing Techniques Include Home
Staging and Advertising Psychology
- Kick your home staging
up a notch with more than the usual deep
cleaning, decluttering, and adding flowers.
Consider your target buyer and stage suggestions
of activities.
- Kick your advertising
up a notch with sales copy that gives benefits
to the buyers. Don't just list the features of
your home--turn those into strong benefits to
the buyer.
The bottom line: if your
home hasn't sold within 60 days, you may need to
look at one of the above situations to see if you
can improve your chances of attracting a buyer.
Copyright © 2006 Jeanette J. Fisher
Jeanette Fisher, America's
"Dream Home" Maker, helps home sellers prepare
their homes for a top dollar sale with marketing
and Home Staging with Design Psychology:
Sell Home Fast
and Home Staging
Information.
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